Michela Catenazzi
Fashion Graphic Designer - Digital Marketing Strategist
SUMMARY
January 2016-present:
Italian Digital Marketing Strategy at European Life Magazine,
Barcelona ,Spain
• Business networking, market targeting, marketing strategy, lead-generation by DEM, FCB Ads, Social Media manager.
October 2010-present:
Senior Tech Designer & Marketing Assistant at Woolrich John Rich & Bros - Bologna, Italy
• Development fashion sketches by Adobe pack on MAC/PC
• Collaboration with marketing dept. for creation and development tools useful to salesman agent: brochure, catalogues, APP, interactive presentation, look book.
• Experienced backstage dresser and stylist assistant for fashion catwalkJanuary 2014-present:
Junior Web Content Manager at "Oggi a Parma.it" -
Parma, Italy
Collaboration as a freelance as post writer, Ads campaigns and social media manager for “Oggi a Parma” Facebook page, web agency for cultural and lifestyle events in Parma
1996 – October 2010:Graphic and Tech designer at Champion Europe Services -
Florence, Italy
• Developing fashion graphic sketches collection
•Vice coordinator of graphic team
•Managing supplier and country manager foreigner branches relationship
Jan 2009 – present:Graphic Designer & Visual Merchandiser Freelance
Freelance for several clients such as: LeCool, Primavera viaggi, MaCo Communication Agency, Lee Jeans store and Puccini’s Art Store LuccaWORK EXPERIENCE
Italian Sales Manager & Digital Marketing Manager
http://europeanlifemagazine.com/
Target market, lead-generation by e-mail campaign, networking for european luxury brands open both to traditional and emergents markets as China, India and Russia
Freelance
Graphic Designer Freelance
2009 – present: Graphic Designer Freelance: occasionally freelancing for several clients such as: Le Cool, Serox Cult, Primaveraviaggi, MaCo Communication Agency
Senior Graphic Designer
Champion Europe Service
1996-2010:
Senior graphic designer and vice coordinator of graphic office at Champion Europe.
Graphic-technical designer for the collection, review of all the tools created by the graphic office staff, relationship management with suppliers, creation and supervision of trade cataloguee, multimedia presentation used by sales staff.
Graphic's software training for the new employees.Web Content Manager
www.oggiaparma.it
Copy writer for post, managing Facebook ADS, mailing list, form online etc.
my inspirations
DIGITAL SKILLS
FACEBOOK
I use it for.....
Planning and creations of Fan Page, Facebook ADS
campaigns, Group, Lists and Fan Page to maximize the result of sells and/or lunch new products or company events.PINTEREST
I use it for.....
"Let the images talk": essentials tool to give the first emotional and appealing impression of a clothes,a product,a place or whatever thing needs to be shown emotionally.
Creations of dashboards and specific hashtags to reach immediately an inspiration and to let the client involves by the brand atmosphear passing by cool images.TWITTER
I use it for.....
I tweet and check diary the Tweets of relevant people that work in marketing sector: in such a few words you can get inspirations,or be informed of news and interesting arguments.
Without forgetting the utility as a customers service for many different type of company.
Little pills to get a great results!TYPEFORM
I use it for.....
My useful and favourite tool to create clears and briefs Form on line.
I am used to do Form on line just to test people behaviours and focused on a better way: mailing list,FCB ads,SEO and SEM, strategy plans etc..GOOGLE ADWORDS
I use it for...
I can't think working without Google Adwords: every time you start a marketing project you need planning and research words or advices by Google Adwords:you can understand and monitor many shopping behaviours of my market reference.
Google Adwords is a Must-Have!LANDER
I use it for...
I use Lander every times I have to create landing pages for selling products on my Ebay, ready to be promoted on FCB and Twitter to increase the rate conversion on my E-shop.
MAILCHIMP
I use it for...
Simply the best to create efficient campaign, with its clean look and easy approaching....GREAT!
CANVA
I use it for...
The big chances that it goves me to create beautiful visual quote, blog and Facebook ADS stunning pictures.
Amazing Canva!I LIKE THINKING:
"Life was like a box of chocolates. You never know what you're gonna get."
cit. Forrest Gump
PERSONAL SKILLS & APTITUDES
Italian, English and Spanish speaker
Good Communicator
Positive and Optimistic Outlook
Problem Solver, Efficient, Quick and Reactive
Good Listener and Dependable
Can Work Well Independently
Precise, Delivers on Time
International thinking
Leadership skill
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CONTACT ME
© 2015